Decision Simplicity is the number one driver of likelihood to buy.

In a world where brands are constantly fighting for attention, many marketers are asking themselves a key question: What is the best way to impact purchase decision and brand loyalty? The answer they are likely arriving at is that they should engage potential and current customers via social media. After all, consumers are all about social media, right? Wrong.
Read the rest of article by Patrick Spenner on Forbes.com
What have you done lately to keep it simple?